Parag Parikh, Chairman, PPFAS writes a column "Turtle Talk" where he asks the following question, "Which of these sales pitches do you find more appealing?"

1.A product which proudly states that had you invested in it since inception you would have earned a Compound Annual Growth Rate (CAGR) of 17.82%, thereby giving you a 'Real' return of 9.27%.

OR

2.A product which vividly depicts what it can do for you in the future if you purchase it today. This could involve images of you gifting an expensive cycle to your nine year old grandchild, you beaming with pride at your child's graduation ceremony, etc.

Most would prefer the latter mainly because they can connect better with it.

Please read his insights here.

This is a interesting insight on the advertising and sales pitch adopted by financial products sellers. An informed reader would definitely benefit from this, we feel.

The Mckinsey report had said that the wealth in the emerging markets have grown 3 times more than the rates of assets in developed nations. Now here's a report that is specific about India. Indian wealth management has given a return of 18% against the global 9.7%.

The wealth management arm of the KARVY Group released the 2nd edition of its India Wealth Report today.

This Report studies patterns of individual investments across financial asset classes (excluding physical assets like gold and real estate) and finds that India's individual wealth is expected to nearly triple from the existing 86.5 lac crore to 249 lac crore by FY16. In fact, the wealth of India's HNIs has grown by over 18% compared to a mere 9.7% for global HNIs in the last one year.

Interestingly, the Report shows that fixed deposits & bonds has become the top contributor to overall wealth held by individuals in India, displacing last year's topper, direct equity, primarily due to the uncertainty in the financial markets.

Gaurav Mishra, has an insightful post on How is the social web disrupting the Agency ecosystem.Change is in the wind in the Indian financial advisors ecosystem too and there are a lot of lessons to be learnt from Gaurav’s post.

The most important question that Gaurav asks and which is relevant to the financial advisory ecosystem. The question is, I repeat, How to create influencer platforms and programs that work both online and offline?