Parag Parikh, Chairman, PPFAS writes a column "Turtle Talk" where he asks the following question, "Which of these sales pitches do you find more appealing?"

1.A product which proudly states that had you invested in it since inception you would have earned a Compound Annual Growth Rate (CAGR) of 17.82%, thereby giving you a 'Real' return of 9.27%.

OR

2.A product which vividly depicts what it can do for you in the future if you purchase it today. This could involve images of you gifting an expensive cycle to your nine year old grandchild, you beaming with pride at your child's graduation ceremony, etc.

Most would prefer the latter mainly because they can connect better with it.

Please read his insights here.

This is a interesting insight on the advertising and sales pitch adopted by financial products sellers. An informed reader would definitely benefit from this, we feel.

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